News

Organic Garden (OG), the New Zealand brand specializing in children and youth growth products, demonstrated its commitment to youth development by sponsoring the Victorian International Optimist Dinghy Association (VIODA) sailing competition held from March 8-10, 2025. This partnership provided meaningful support to young aspiring sailors, helping them pursue their dreams with confidence.

The three-day event saw 88 registered competitive sailors and 90 participating teams complete 14 intense races. With 120 volunteers supporting the event and 850 spectators cheering from the sidelines, the competition concluded with the presentation of 30 trophies and 6 cash prizes.

Adele's Inspiring Words

During the awards ceremony, Organic Garden's PR Manager Adele delivered a sponsor speech and presented trophies to the winning teams. She emphasized:

"At Organic Garden, we believe in nurturing the potential of every child. Just as these young sailors learn to harness the wind and navigate challenges, we're committed to providing the nutritional foundation that helps children conquer their own growth journeys. Supporting VIODA aligns perfectly with our mission to help youth pursue their dreams with strength and vitality."

Brand Presence and Impact

Organic Garden maintained a strong visibility throughout the event through:

·Competitor gift packs containing OG products, branded T-shirts, neck gaiters, and stickers

·Trophies and prizes featuring the OG logo

·Branded flags throughout the venue (30 marina flags, flags on referee and committee boats)

·Three days of on-site brand marketing activities

The sponsorship also included social media promotion spanning three months before the event and continued coverage afterward, significantly expanding brand awareness.

Olympic Inspiration

Notably, Chinese Olympic sailing champion Xu Lija was once a member of VIODA, inspiring countless young sailors. Her success story exemplifies how early support and dedication can lead to exceptional achievements.

This sponsorship reflects Organic Garden's ongoing commitment to supporting youth development through sports and healthy activities, embodying their core philosophy of "Growth Science, OG Expertise" in both their products and community initiatives